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Combining emotional triggers and user behavior to
Conversioner is not your traditional conversion optimization agency. In fact, it was started in spite of traditional conversion optimization agencies.
Around 2007 a revolutionary new concept, conversion optimization empowered marketers to take a revenue-driven approach to websites. We loved how it involved at looking deep into the numbers behind a website, making hypotheses on how to improve, and then testing those hypotheses.
But it wasn’t enough for us – the numbers we thought didn’t paint a complete picture of our audience. While our peers would make hypotheses and run tests based off numbers alone, we started to incorporate consumer psychology into our work. We believed that unless we paired the website data with user psychology, we couldn’t get a full understanding of how we can improve and give the users what they need to convert into customers.
After our team linked up, we codified our work into the emotional targeting methodology and Conversioner was born.
The emotional targeting methodology is built on the foundation of focusing on why the user is buying a product, and not on what he’s buying. We identify certain emotional triggers that show the user that he will be his best self with your product. These insights are derived from extensive research and psycho-emotional profiling each time we take on a project.
As time has gone on, we have matured our methodology. At our core, we help businesses transform their messaging and entire businesses to be more personal, actionable and customer targeted. Through our methodology, we create better landing pages, registration forms, e-commerce processes, mobile sites and much more.
The emotional conversion optimization methodology enables companies of all sizes to constantly grow and scale their revenues.
5 #Neuromarketing Tricks Every Marketer Should Know https://t.co/O3qHalSjIX by @TaliaGw via @Conversioner_ #digitalmarketing
— Simon Bowthorpe (@simonbowthorpe) February 10, 2015
A Beginner’s Guide to Understanding #UX #Design http://t.co/u1eL05BvvR – #UI pic.twitter.com/TxAXLAky48 — Marc Vallverdu (@vallver) March 17, 2015
