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Google is the most popular search engine today with more than 3 billion searches a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of money. There are two ways to appear in Google search results: organic and sponsored. I will focus on the…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…