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A typical conversation I have with clients on a weekly basis: Me: “These are your landing pages (checkout pages or pricing pages or mobile pages etc.), the emotional triggers we used are…” Client: “Hold on, where are all our features? Why don’t you have all our propositions and options showing? How will the customer know…
Heatmaps are a fantastic way to understand user behavior on your landing pages. By recording your landing pages you can understand many important metrics about your audience and most importantly your page performance. Many times relaying on your google analytics data only can be like receiving a 2 dimensional image of reality, completely missing the…
Does your landing page fulfill your customer’s emotional needs? Picture yourself watching a program on TV and the commercials that accompany it. While online ads show us pricings and the best phones for sale, TV ads try to make us feel something, inspire and excite us like this Orange ad below using basic emotional triggers…
Have you ever thought about the effect the color of your landing page has on your visitors? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to convince our site visitors to stay and convert. Our brain processes images and colors much quicker…