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In previous posts we discussed several cognitive biases you should know and use to increase conversion. Further more, understanding cognitive biases gives us a better understanding of our audience and what it is looking for. What are cognitive biases? Our brain is an amazing tool that is far more powerful than any computer currently…
Our decisions in life are irrational. Bold statement to make, and hard on most people to accept, but it’s true. Half the time we have no idea what we want, and when we do it’s mostly to do with our surrounding environment and different cognitive biases. If you’ve been following the blog you’ll know we…