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Did you know that in average, content featuring images has 94% more total views than content without images*? According to the picture superiority effect, images are better remembered than words. This effect has been demonstrated in numerous experiments, and the effect becomes more dominant with age. The power of this fantastic effect allows you to use images in…
In my previous post I started discussing emotional conversion optimization and its value in increasing revenue. Following the questions and requests I received from the convention I decided to present one of our case studies and explain step by step how using emotional triggers can increase your revenue extremely. As you know, we were discussing…