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Surprisingly, competitive sports are much like conversion optimization. Whether you’re playing a sport or optimizing a web-site, you want to be the best you can be in order to increase conversion rate. While conversions might be points or goals in sports, they are purchases and downloads in conversion optimization. Here are some insights that we…
Heatmaps are a fantastic way to understand user behavior on your landing pages. By recording your landing pages you can understand many important metrics about your audience and most importantly your page performance. Many times relaying on your google analytics data only can be like receiving a 2 dimensional image of reality, completely missing the…