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This is a guest post by Sheryl Davis. Sheryl is a digital marketer at Glew, an ecommerce analytics software provider, where she focuses on helping online stores understand and act on their data. Are you frustrated with your conversion rate even when traffic to your storefront is up? Are you asking yourself why more visitors aren’t…
Google AMP Project is a very hot topic in these days. Today I’m going to show you how to implement Google Analytics (or “AMP Analytics”) in your website, and how to install it through Google Tag Manager. Before we get started, here is a list of topics we will be discussing: What is AMP Setting…
Google Analytics is a valuable tool that any marketer can use to optimize their content, website and overall campaigns, but there are still some pitfalls to the greatest free analytics tool on the web. There are two main ways your GA data can actually mislead you: (1) the metrics themselves have flaws and (2) the…
Oftentimes the hardest part of testing is deciding what needs optimizing and where to get started. As a matter of a fact, 63% of marketers optimize websites based on intuition (MarketingSherpa). There are many ways and techniques to locating the leaks in a funnel, finding the pitfalls and then testing them. Fortunately we have a…
When I take a look at data from a website for the first time, it’s with a specific goal in mind. Usually that goal is improving conversions: increasing the number of people who buy a product, make a phone call, or leave their contact information. The thing I look for most is anomalies.. Did they have…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…