Lets get in touch
We’re excited to hear from you! If you have a question, an idea or if you just want to say hi!
An Ikea advertisement shows a mother and son (about 9 or 10 years old) going into an Ikea store where the son seems to expertly choose furniture pieces. They eventually make their purchase, load the furniture in the truck, and in the next scene, a young gentleman is seen telling his mother, “Mum, I’m only…
It all started when I wanted to buy a new Mac. I went into a store, checked a few models and decided on the new Macbook Pro. I got an attractive offer and yet I still wanted to check the price at the official store, where I saw the exact same model but at a…
“To be trusted is a greater compliment than being loved.” -George MacDonald According to the Merriam-Webster Dictionary, trust is the “ belief that someone or something is reliable, good, honest, and effective”. Trust is an important emotional trigger because if a visitor does not believe you are reliable, good, honest, or effective, they are not…
Do you know the answers to these questions about your customers? What is their greatest dream in life? What upsets them or makes them happy? What are their values and fears? What are their hobbies? The foundation of marketing is the process of identifying, meeting, and satisfying customer wants and needs. In order to meet…
It started in ancient greece. Developing different medical theories, Hippocrates searched and identified 4 basic personalities that affect human personality traits and behaviors. These are commonly referred to as the Four Temperaments. For Hippocrates, the four temperaments had to do with culture, health and understanding the reasons for different behaviors among mankinds. By categorising his…
Humans are emotional creatures. Our emotions drive our purchasing decisions, which is why the majority of our posts focus on the fact that effective marketing makes us feel rather than think. The first impression a visitor receives from a landing page has huge consequences on the purchasing habits of our customers. If we manage to…
This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s and Shutterstock’s landing pages. I discussed the important elements of landing pages and how to use them correctly. Landing pages have the potential to convert many users as they are the first page your visitors see and…
Does your landing page fulfill your customer’s emotional needs? Picture yourself watching a program on TV and the commercials that accompany it. While online ads show us pricings and the best phones for sale, TV ads try to make us feel something, inspire and excite us like this Orange ad below using basic emotional triggers…