Lets get in touch
We’re excited to hear from you! If you have a question, an idea or if you just want to say hi!
As 2016 approaches, and we prepare to bid adieu to 2015, we took the time to look back and reflect on everything we’ve learned and written about this past year. 2015 was filled with guides to AB Testing, UX Design, and Psychological triggers. We dug deeper into landing page optimization, ecommerce, mobile and b2b optimization,…
“To be trusted is a greater compliment than being loved.” -George MacDonald According to the Merriam-Webster Dictionary, trust is the “ belief that someone or something is reliable, good, honest, and effective”. Trust is an important emotional trigger because if a visitor does not believe you are reliable, good, honest, or effective, they are not…
Last month we completed our first round of optimization with Piktochart. For those of you not familiar with the product (you should check them out), Piktochart is one of the top infographic tools in the world. With hundreds of creative templates, it allows marketers without design experience to create productive, professional infographics in minutes. We’ve…
Have you ever read a book that made you cry or laugh out loud? Although you are reading words on a page, they can bring about strong emotions in you as they paint pictures in your imagination. Words are a powerful tool that stirs emotions and can directly increase conversions. We can feel the impact…
When people venture into AB testing they have a set agenda, like increasing registrations or downloads for example. All efforts are dedicated to increasing that one KPI and running different AB tests to improve it. For me, conversion optimization has always been about more than just optimizing that one KPI. It’s about running meaningful tests…
I recently got back from speaking at Optimizely’s event Opticon in San Francisco which had some really interesting and valuable content going on and some really cool speakers (not referring to myself!). One thing that kept coming up on all sessions and appeared to be on everyone’s agenda was how to get ideas for tests.…
By now you’ve probably been asked about this dress a few hundred times. What started as a simple question on Tumblr has turned into a worldwide debate. One random image of a dress has managed to get everyone confused. Thousands of people, looking at the exact same image, see it differently. Either as a blue…
Having a great product with fantastic features and competitive pricing is great. But customers don’t care about you, how successful you are, your features or even what you’re selling. Customers care about themselves, and what’s in it for them. In fact, the majority of customers don’t remember where they bought a product or how much…