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Logic, discounted prices, good quality at cheap rates are some tricks that you often use to sell your product. It might help to an extent, but it is doomed to backfire as such tricks do not yield long-term customer loyalty. Research backs this as well. It suggests that marketing that stands on the pillars of…
An Ikea advertisement shows a mother and son (about 9 or 10 years old) going into an Ikea store where the son seems to expertly choose furniture pieces. They eventually make their purchase, load the furniture in the truck, and in the next scene, a young gentleman is seen telling his mother, “Mum, I’m only…
Have you ever visited a casino that actually had a clock hanging on the wall? Probably not. Have you ever wondered why the essential food in the supermarket is located in the very back, forcing you to walk all the way through the store? These are just two elementary offline tricks used to boost sales.…
Did you notice anything unusual about the title of this post? Did you notice the word “THAN” repeats itself? If you didn’t, you’re not alone. Many people miss this repetition thanks to the law of experience – a principle in gestalt psychology that suggests that people use prior knowledge in order to understand certain elements,…
About a month ago I gave a speech about emotional conversion optimization at the Nextcase convention. The purpose of the talk was to introduce marketers to the term of emotional targeting and get them considering their users feelings and triggers. I then received many questions and requests for additional user cases and explanation on emotional…
Have you ever thought about the effect the color of your landing page has on your visitors? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to convince our site visitors to stay and convert. Our brain processes images and colors much quicker…
A while back we discussed “Anchoring” the emotional trigger used by Steve Jobs, that increases conversion rates time after time and helped sell millions of iPads. Similar to Anchoring, there are many other psychological triggers that affect our decision making process we aren’t aware of. The one we’ll discuss today is Loss Aversion, “discovered” by…