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I’ve been trying to explain my job to the people in my life, and to clients who know they need conversion optimization, but don’t quite have a grasp of what it really means. Metaphors and similes are a great way to introduce someone to a topic they are unfamiliar with – by comparing it to…
Ecommerce optimization is a constant challenge of finding the right starting point, tracking and understanding the results. That is why when we set out to work with WallMonkeys we had a clear path in mind: identifying the consumer, optimizing user experience, designing a flow that suited our consumer and ultimately increasing revenues. Ecommerce Optimization –…
Colors can have a tremendous impact on a consumer’s decision to purchase. With today’s 3 seconds to convince visitors to convert kind of world, it’s important to use colors, images and messaging the best way we can. As our brains process images 60,000 times quicker than text, color can have a huge impact on your…
A few weeks ago we finished running our first rounds of conversion optimization tests for one of Asia’s dating sites. One of the most important and unique things about emotional conversion optimization is the possibility of increasing revenue right from the first step of your funnel before starting to optimize the checkout process. In less…
Imagine going to a friend’s house for the first time. You get to the house and see a “welcome” sign, but no door. It doesn’t have any windows and basically there’s no way to get in. Seems strange right? Your landing page is the front door to your website. It is the first thing your…
These days, the online world is progressing towards an automatic one – commonly referred to as personalization. Segmenting traffic according to browser information, time on site, geographical location, age and other behavioral data that allows the more advanced companies to personalize their shopping experience and user journeys. For instance: a site can detect a visitor…
We’ve just finished our first round of tests with one of our new partners & have interesting results that can help in your next optimization test. The product enables customers to design & personalize their own invitations, greeting cards, slideshows and more. As a photo service, they allow to quickly turn life’s moments into magical…
In my previous post I started discussing emotional conversion optimization and its value in increasing revenue. Following the questions and requests I received from the convention I decided to present one of our case studies and explain step by step how using emotional triggers can increase your revenue extremely. As you know, we were discussing…