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How many times have you been enticed into buying a quirky table lamp online that looked and sounded so good that you simply could not resist yourself from adding it to your shopping cart online? How many times do you check the product specs when ordering a gadget online? If you pause to think about…
Maximizing the number of sales you make is a fundamental part of running a store. This applies to online businesses just as much as brick and mortar ones. If you have an eCommerce website, boosting a website’s eCommerce conversion rate is something that’s definitely in your best interest. What conversion rate should I aim for?…
As 2016 approaches, and we prepare to bid adieu to 2015, we took the time to look back and reflect on everything we’ve learned and written about this past year. 2015 was filled with guides to AB Testing, UX Design, and Psychological triggers. We dug deeper into landing page optimization, ecommerce, mobile and b2b optimization,…
Earlier this year we discussed the importance of creating a mobile optimization strategy rather than just going responsive. Though responsive design is better than having your visitors pinch and zoom, assuming that consumers use desktop devices the same way they use mobile devices is fundamentally wrong. Consumers use their mobile devices for connectivity and quick…