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In average it costs 5 times more to acquire new customers than it does to keep current customers (Lee Resource Inc.). The most interesting stat that can been seen in the past 3 years is that existing customers tend to spend much more than new ones and if that isn’t enough to get you ‘wowing’…
No one likes to hear bad things about themselves. Same goes to getting negative feedback from the users of your product. Can you enjoy talking with somebody who starts the conversation by telling you how bad your product is? No. But still, this is the conversation you should really want to get involved in. Just…