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In past posts we’ve spoken about the importance of waiting and receiving significant results. That’s why we built this tool, to help you interpret your A/B test results in a simple way. Analyzing the data at the right time and giving your test the right amount of time to run can be the difference between a…
In my previous landing page overview post I discussed Adobe’s landing page. In that post I established the importance of the landing pages and its elements. The landing page is one of the first steps in the funnel which users convert from, and has a huge impact on your ROI. Optimizing your landing page should…
If you have ever created a landing page for your site, you probably know there are some basic guidelines to follow in order to create a truly converting landing page (some landing pages tips). The landing page is one of the first parts in the funnel in which users convert from and so it is…
A typical conversation I have with clients on a weekly basis: Me: “These are your landing pages (checkout pages or pricing pages or mobile pages etc.), the emotional triggers we used are…” Client: “Hold on, where are all our features? Why don’t you have all our propositions and options showing? How will the customer know…
Our decisions in life are irrational. Bold statement to make, and hard on most people to accept, but it’s true. Half the time we have no idea what we want, and when we do it’s mostly to do with our surrounding environment and different cognitive biases. If you’ve been following the blog you’ll know we…
Did you know that in average, content featuring images has 94% more total views than content without images*? According to the picture superiority effect, images are better remembered than words. This effect has been demonstrated in numerous experiments, and the effect becomes more dominant with age. The power of this fantastic effect allows you to use images in…
“If I have seen further it is by standing on the shoulders of giants” Isaac Newton (tweet this) When we start looking for new blog posts ideas we like to search for inspirational guidance from the most influential online entrepreneurs of our era. Inspiration awakens us to new possibilities and opportunities that can have great…
Google is the most popular search engine today with more than 3 billion searches a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of money. There are two ways to appear in Google search results: organic and sponsored. I will focus on the…