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Use our conversion optimization guide for beginners to improve and improve and improve your website’s performance and push your limits even further. “To improve is to change; to be perfect is to change often.” said the great Winston Churchill. But simply changing is not enough. When optimizing websites you need to know you’re changing…
Having a great product with fantastic features and competitive pricing is great. But customers don’t care about you, how successful you are, your features or even what you’re selling. Customers care about themselves, and what’s in it for them. In fact, the majority of customers don’t remember where they bought a product or how much…
Conversion optimization isn’t just about the color or size of a button. Knowing that your call to action button works better when it’s green and not red is nice, but what can you really learn from it? How can you harness that information to a much wider marketing strategy? Optimizing is about testing strategies and…