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Landing pages are not a new phenomenon. In essence, a billboard is a landing page. It is designed to bring new clients to a specific business. But the online billboards are much smarter since they have interaction. Any page where visitors land on your site is a landing page! If you want to increase traffic…
Maximizing the number of sales you make is a fundamental part of running a store. This applies to online businesses just as much as brick and mortar ones. If you have an eCommerce website, boosting a website’s eCommerce conversion rate is something that’s definitely in your best interest. What conversion rate should I aim for?…
This is a guest post by Sheryl Davis. Sheryl is a digital marketer at Glew, an ecommerce analytics software provider, where she focuses on helping online stores understand and act on their data. Are you frustrated with your conversion rate even when traffic to your storefront is up? Are you asking yourself why more visitors aren’t…
It doesn’t matter how many years of product management you’ve got under your belt, when it comes to defining pricing strategies for your product, you’ll always face unsolvable dilemmas. I’m sure that you’ve come across some of the dilemmas mentioned below: My product is awesome. Should I charge more than my competitors for it? My…
It all started when I wanted to buy a new Mac. I went into a store, checked a few models and decided on the new Macbook Pro. I got an attractive offer and yet I still wanted to check the price at the official store, where I saw the exact same model but at a…
One of the best ways to expand one’s horizons in the digital world is to attend conferences. While the internet allows us to connect to people from all over the world, nothing can beat face to face interaction and learning directly from the experts in the field. And when learning from the best, one can’t…
As 2016 approaches, and we prepare to bid adieu to 2015, we took the time to look back and reflect on everything we’ve learned and written about this past year. 2015 was filled with guides to AB Testing, UX Design, and Psychological triggers. We dug deeper into landing page optimization, ecommerce, mobile and b2b optimization,…
Google Analytics is a valuable tool that any marketer can use to optimize their content, website and overall campaigns, but there are still some pitfalls to the greatest free analytics tool on the web. There are two main ways your GA data can actually mislead you: (1) the metrics themselves have flaws and (2) the…