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A while back we discussed “Anchoring” the emotional trigger used by Steve Jobs, that increases conversion rates time after time and helped sell millions of iPads. Similar to Anchoring, there are many other psychological triggers that affect our decision making process we aren’t aware of. The one we’ll discuss today is Loss Aversion, “discovered” by…
In one of my recent posts I discussed the fact that 90% of our decision-making in life is irrational and that marketers could use this fact to benefit their marketing efforts. Why am I telling you all this again? Because Evan Spiegel (Snapchat’s CEO) just acted as a live case study to prove it. 23…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…
Statistics on registration forms are pretty grim: 86% (!) of users leave a page instantly when they’re required to fill out a form. Thanks to hundreds of lead generation/signups tests we’ve done in the past 4 years, we’ve come up with various tips and tricks that can help reduce abandonment rate significantly and improve the…