Just like the best carpenter in the world couldn’t build a house without a hammer, the best analysts can’t give you good advice without the proper data analysis tools. Luckily there are a plethora of tools out there (and I do mean that literally). One of the most popular ones is Google Analytics (and a bonus, it’s free!), but there are many others as well. Some are free, some are paid, and some are a combination where you get the basic features for free but have to pay to have more functionality. Each one has its own quirks and advantages which you will have to take into account when you decide to start collecting data.

Get started with collecting data by setting up Google Analytics.

If you have any questions about what is an appropriate collection tool for you, check out a few of our favourites and feel free to get in touch!

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