A/B Test – What is an AB Test AB testing is a term used in conversion optimization to describe a face-off between two versions of a webpage – version A and B. Every page and every website has one or more actions, “conversions,” that the website owners wants the users to take. Who’s to say if one version of a homepage, landing…Read More
Above The Fold – For Websites Above the fold is an old term that refers to the upper half part of a newspaper’s front page. It is the part where the important images & stories of the news appear and get the most views. The above the fold section of a newspaper is similar to the above the fold section…Read More
Adwords – What is Adwords Google AdWords is the leading online advertising service in the digital world today. With AdWords, businesses place an ad using specific keywords. When those keywords are used in a Google search by everyday users, the ad appears either above, below or beside the search results and links to a company’s landing page. Have a look…Read More
Affiliates – How does affiliate marketing work Affiliates are persons or organizations that are attached to or connected to a merchant for whom they market products and services. In simple language, affiliate marketing is a type of promotion where you earn a commission from every product you promote and is purchased. How you ask? Well, affiliate marketing is more than what people…Read More
Analysis – for Web Analytics Analysis is a macro and micro market assessment tool that provides businesses with data about different metrics. For web analytics, these metrics typically include conversions, number of sessions, bounce rates and so on. Analysis also involves reviewing political, economic and market factors likely to affect the normal functioning of an industry. Learn how to build…Read More
Analysis Tools Just like the best carpenter in the world couldn’t build a house without a hammer, the best analysts can’t give you good advice without the proper data analysis tools. Luckily there are a plethora of tools out there (and I do mean that literally). One of the most popular ones is Google Analytics (and a…Read More
Analytics – What data does analytics provide? Analytics is one of the most useful and powerful tools to monitor website traffic. It provides detailed information about who is visiting a website, how they got there, what they search for, how much time do they spend on the site and much more. Advertisers and marketing managers can use analytics to determine the success…Read More
API – What is an API Application programming interface, or API, is a set of rules that specify how certain software applications interact with each other. They provide the building blocks of software components so programmers can put them together without having to start from the beginning. APIs can be used by programmers to streamline processes and enhance features and functionality…Read More
Attribution modeling – Attribution Model Marketing Attribution modeling is the set of rules that regulate the way credit for conversions is attributed to different stages in a conversion path. For example, First Interaction attribution allocates 100% credit to the digital marketing channel that started the customer on the conversion path. Last Interaction attribution allocates 100% credit to all final clicks that…Read More
Banner Optimization for the Web – Design a Catchy Banner Banner optimization is the process of studying, evaluating and choosing the best banners that would drive qualified traffic to a website from a search engine. Banner optimization is an excellent way to drive traffic to a website. It also makes it easy for you to track your ads and determine their effectiveness with metrics like number…Read More
Behavioral Targeting – What data is collected in behavioral targeting? Behavioral targeting is a technique in advertising, whereby an ad is placed in a specific online location based on the behavior of the users who spend time at that location. This tool is primarily used by advertisers and marketing managers in order to improve the effectiveness of their ads. Learn how irrational behavior can increase…Read More
Bounce Rate – Website Bounce Rate Bounce Rate is the percentage of visitors who enter a website and leave without viewing any of its inner pages. The statistic serves as a good indicator of how effective a website is at encouraging its audience to browse beyond the landing page. Learn from these ten landing page examples to decrease your bounce rate. A…Read More
Browser Compatibility – Why is compatibility important Browser Compatibility is the manner in which a web page looks in different web browsers. Different browsers read the website code differently. In other words, Chrome will render a website Differently than FireFox or Internet Explorer will. It is important to ensure that your website is compatible across different browsers because not all people use the same browser. The major browsers…Read More
Content – How to get quality content on your website Content is one of the most valuable ways for a website to remain relevant, encourage user interaction and increase your conversions. It is a key part of search engine optimization (SEO), and is critical for any site that wishes to attract new visitors and grow. However “content is king” for a good reason. It is…Read More
Conversion Action – For Conversion Rate Optimization A Conversion Action is a measurable action that you want users to take. Example of conversion actions are creating an account in your site, signing up for an email newsletter, making a purchase, downloading your app, etc. Some of these are micro-events that slowly bring users into your brand, thus allowing visitors to keep moving towards your…Read More
Conversion Funnel – how to create a converting funnel Conversion Funnel is the path a website visitor follows before making a purchase. This could start from online search or banners, to navigating through the website and lastly converting into a customer. The funnel metaphor is used to describe the decrease in numbers that takes place at every step of that process. A typical funnel involves…Read More
Conversion Optimization Conversion Optimization refers to the method of creating a landing page experience for a website visitor with the goal of growing the percentage of visitors who end up being customers. It can also be seen as the process of increasing website sales and leads. Think you know all about conversion optimization? Do you know these 5…Read More
Conversion Rate – Website Conversion Optimization Conversion Rate is the measure at which users complete your desired action (conversions) on your website. It is calculated by dividing the number of conversions by the number of visits to your website. Your conversions are defined by the number of people who did whatever you defined as a goal, like downloading your product, signing up for a…Read More
Cookie – How to delete cookies A cookie is a small data piece that is sent from a site and stored in your web browser when you visit that site. Each time you load that website, the cookie is sent back to the server by the browser to notify that site of your previous visit. Even though they do not install…Read More
CPA – How to lower your CPA Also called Cost per Action or Cost Per Acquisition, CPA is a pricing model for online advertising whereby advertisers pay for a specified action like a click, impression, newsletter sign-up, registration, double sale or opt-in, etc. Many advertisers, especially direct response ones, prefer CPA when buying online advertising because they only pay when their…Read More
CPC – pros and cons CPC , or cost per click, is an online advertising model that is used to direct online traffic to a website. Here, advertisers put their ads on websites and search engines, and only pay for these ads when they are clicked on. The cost paid per click depends on a few factors, such as the…Read More
CPL – why use it Also known as cost per lead, CPL is a pricing model for online advertising where advertisers will pay for every customer that fills out a lead or sign-up form. In CPL campaigns, advertisers can also pay for contact information of targeted consumers who show interest in their service or product. They are mostly used by…Read More
CPM – all you need to know about CPM CPM is the cost per 1,000 views of an advertisement. It is a measurement commonly used in television, radio, online advertising, out-of-home advertising, magazine and newspaper. In marketing, it is used more to get people to recognise and understand a brand instead of getting immediate conversions. You can improve ad visibility and have a higher…Read More
CTA – call to action CTA (call to action) refers to buttons on a website that are meant to persuade users to click on them in order to continue down the conversion funnel. Its main goal is an interaction (that could be a click or even a scan in the case of a QR code). Its success can be measured…Read More
CTR – How to Increase Your CTR CTR (click through rate) is used to measure the number of users that have clicked on a particular link. This measure of effectiveness is common in online advertising campaigns and email campaigns. Its purpose is it to capture the initial response of a customer to a website. The most common use of CTR is when measuring an ads success…Read More
Custom Variables – how to use them These are pair tags that can be inserted in tracking code for the purpose of adjusting and customizing your Google Analytics tracking. They make it possible for you to define extra segments to apply to your users other than those provided by default by Google Analytics. By using custom variables you can store various values…Read More
Data Data is absolutely essential for making decisions. Data can tell you who your most valuable customers are, it can tell you what your best selling product is, and it can tell you whether your marketing is worth it. Without data we are running blind, however not all data is meaningful. One of the easiest ways…Read More
Email marketing – how it benefits conversions Email marketing is direct marketing to people through email. These marketing emails can include targeted advertisements, newsletters, promotions and coupons, product information, products of interest, upcoming events, and more. Any email sent to someone in the hopes of gaining him or her as a client or customer, is referred to as email marketing. See how…Read More
Emotional targeting – how does it benefit conversions Emotional targeting is when a marketer communicates to the target market using powerful emotional triggers. Emotional targeting takes place on two levels; It is about understanding audience’s emotional triggers and then implementing your insights in your website. First, you need to investigate and understand which emotional triggers will affect your target audience in the right…Read More
Engagement – engagement marketing tips Engagement is a strategy used in marketing that reaches customers directly and encourages and invites consumers to participate and take action in a website. The notion behind engagement is that engaged customers will be long-term consumers, who commit more conversions, for a longer period of time. It also encourages customer loyalty and public interaction through word-of-mouth. Learn how…Read More
Enhanced Ecommerce Reports Enhanced Ecommerce Reports (EER) is a feature available in the Universal Analytics version of Google Analytics. EER allows for using GA to track many more features than just regular Ecommerce reports, including the ability to measure refunds. By using EER you can gain a more accurate understanding of how your company is doing precisely. It’s a very good…Read More
event tracking Event tracking is a method that is available in Google Analytics. It lets you record user interactions with various web elements like a menu system driven by Flash. You can do this by attaching a piece of code to an element in the website. When you do so, all activity on that element will be displayed…Read More
Exit Popup – Website Exit Intent An exit popup is a message that displays to users as they are attempting to navigate away from your site. The most common use for an exit pop is to show a message explaining why users shouldn’t leave the site. For example, when a user decides to leave, a pop-up will show a design, text,…Read More
Experiment A marketing experiment is a technique used in marketing that has been designed to test a particular consumer market section with new services, products or branding before having a large campaign plan. It is a good method used to maximize revenues by acquiring new customers who will also be engaged with and loyal to your…Read More
Flow – How to Optimize Your Flow Flow is the way in which your users move through your marketing funnel. Online marketers need to make sure that the flows they have created allow their users to navigate through their funnel with ease and efficiency. They should make sure there are no bugs involved in the flow, because if they don’t, then the…Read More
Flow visualization – what can you learn from it Flow visualization is a graphic that tracks the actual pathways that a person has taken through the funnel. The graphic even includes where and when they left the funnel assuming they did not complete a purchase. These are helpful to determine the place of exit as well as the reason for the exit, so that…Read More
Form optimization Registration form optimization is used as a way of ensuring that more people fill out your registration forms than currently do. There are many ways to increase your form conversion metrics, starting by understanding that the form is one of the most important parts of your funnel. It is extremely important to constantly test it…Read More
Funnel – how to optimize your funnel A funnel (also known as a marketing or a purchase funnel) outlines the journey a customer takes before completing a purchase. St. Elmo Lewis created a model to describe the funnel process and called it Aida, which stands for awareness, interest, desire, and action. Awareness, the first part of the marketing funnel model, describes the…Read More
Gamification – Benefits of gamification Gamification is the application of gaming techniques and concepts to non-gaming activities. Gamification is increasingly used by marketers in efforts to increase conversion rates and boost sales. Learn more about decision making and how we used emotional triggers to increase conversions by 78%. Benefits of gamification Influence – gamification can give you a level of influence over…Read More
Goal funnels – how to build and optimize goal funnels A goal funnel is a series of web pages that lead up to a goal. Google analytics offers goal funnel visualization reports. These are extremely beneficial when analyzing your funnels because it saves time and takes away the majority of the labor involved. Read more about goal funnels in our 5 fatal AB test mistakes…Read More
Goals – how goals help marketers Some common marketing goals include an increase in sales or downloads, or an increase in subscribers to your newsletters or other services you offer. Some other common marketing goals include gaining more traffic or gaining a better reputation for your business. Having goals and tracking them helps to ensure your business is making progress and…Read More
Heatmaps Heatmaps are used to determine what consumers see on their screen so as to ensure marketing effectiveness. It is seen as a unique method that objectively measures customer’s attention and impulsive responses to advertising. Instead of asking consumers to describe their cognitive engagements or recall reactions, heatmaps make it possible for you to see that…Read More
Mobile Site A mobile site is a version of your webpage optimized for Mobile Traffic. Does this mean it is simply another version of your regular site made to fit a smaller screen? No! Mobile users have different priorities and operating methods than desktop users. For example, a Mobile user is much more likely to call as…Read More
Personalization – Methods used to personalize Using technology to differentiate online visitors and potential customers is called personalization. An example is when a website displays different information for each individual, tailored to his or her interests. Learn how to how increase your revenue with Maslow’s hierarchy of needs. How personalization works A website gathers information from its visitors by tracking the…Read More
Pop Up – How a Pop Up Works A pop up is a webpage that opens up in a smaller sized window. There are many good reasons for website owners to include pop-ups within their sites; Website owners often use popups to serve as a type of advertisement to showcase their products and potentially generate more purchases from their visitors. Popups are also…Read More
PPC – How the PPC model works PPC stands for pay per click. This term is used widely in the internet marketing world. Pay per click is an internet marketing advertising program where an advertiser places their advertisements on another website, and pays the website owner every time a visitor clicks on their ad. The actual cost per click is the amount…Read More
Psycho-emotional profiles – how to use them in marketing campaigns A psycho-emotional profile is the collection of information about a person’s emotional characteristics, personality, behavior, and interests to gain a better understanding of why a person behaves a certain way. Criminal investigators use this practice to gain a better understanding of what is going on in the mind of a particular criminal, and advertisers use…Read More
Purchase – what factors influence purchasing Getting your customers to purchase. This is the art . There are four major objectives for purchasing. Maintain the value of the company’s product. Minimize cash held up in inventory. Maintain the flow of inputs and outputs. Strengthen the competitive edge of the company. Organizations and companies make use of models to maximize the value…Read More
QA – How to create a QA plan This is an abbreviation used for quality assurance. This is a mechanism used by companies and businesses to prevent damage or defects in manufactured products. It involves testing your product before selling it to customers. Learn how to QA your UX designs. Where is QA used? QA is used to avoid issues when delivering services…Read More
Real Time Reporting – benefits of real time reporting Real time reporting is recording and reporting an event at the moment it occurs. In the past, most companies gathered their financial data reports during quarterly or monthly intervals, but with real time reporting, companies can now view and access their financial and other data right as it is happening – in real time! Instant…Read More
Registration Form – What registration forms are used for A registration form is a list of fields that a user will input data into and submit to a company or individual. There are many reasons why you would want a person to fill out a registration form. Companies use registration forms to sign up customers for subscriptions, services, or other programs or plans. Registration…Read More
Responsive design This is a web designing approach through which websites are made using flexible layouts, cascade-style sheet media queries, as well as flexible images. The goal of using responsive design is to build sites that adapt to the screen size of the internet gadget used to view the web page. Read our complete guide to mobile optimization.…Read More
Retargeting – How retargeting works Retargeting uses cookies to track users’ history and past searches and contact them later with related offers and advertisements. Retargeting allows getting back visitors attention and interest. This in turn, helps website owners to regain connections with those visitors who may not have stayed on their website very long or those who didn’t complete a checkout…Read More
ROI – Methods to Determine ROI ROI stands for return on investment. The return on investment measures or compares the benefit of an investment to what you would have without making that investment. ROI is expressed as a percentage. ROI includes your profits from your business, which is the amount of money you have left after expenses. One way to calculate…Read More
Search – How Search Engines Work Search is the process of looking for and discovering websites, videos, news or images online, based on a particular phrase of words or keywords used. You must use a search engine to perform a search. A user will type the keyword into engines such as Google, Yahoo, or Bing and after pressing enter, the search…Read More
Segmenting users Segmenting users is the process of separating customers into similar groups usually based on geographical, psycho graphical, behavioral and demographic variables, such as location, age, sex, interests, socio economic status and spending habits. Learn more about segmentation here. This process is used by companies to better target specific customer groups and perfect their marketing efforts. The marketers direct different marketing…Read More
SEO – What is SEO? SEO stands for search engine optimization and it defines the process of helping your website become more visible to search engines and rank higher among the SERPS. The higher up on the search engine result pages you website is listed, the more likely your customers or end-users will choose to click on your site to view your information and…Read More
SERP – What is SERPS? SERPS, or Search engine results page, is a web page that displays a list of results returned by a search engine based on a particular search query that a user has entered. For example, if you type the search query, “dog training tips” into a search engine, such as Google, Bing or Yahoo, the page that you are…Read More
Social Logins Social logins are buttons produced by social media platforms such as Facebook, twitter and Linkedin that allow users to login to your website using their already made profile with the press of a single button. Using social logins can be an advantage because it lowers the barrier of entry, if they’re already logged in to…Read More
A/B Test – What is an AB Test AB testing is a term used in conversion optimization to describe a face-off between two versions of a webpage – version A and B. Every page and every website has one or more actions, “conversions,” that the website owners wants the users to take. Who’s to say if one version of a homepage, landing…Read More
Above The Fold – For Websites Above the fold is an old term that refers to the upper half part of a newspaper’s front page. It is the part where the important images & stories of the news appear and get the most views. The above the fold section of a newspaper is similar to the above the fold section…Read More
Adwords – What is Adwords Google AdWords is the leading online advertising service in the digital world today. With AdWords, businesses place an ad using specific keywords. When those keywords are used in a Google search by everyday users, the ad appears either above, below or beside the search results and links to a company’s landing page. Have a look…Read More
Affiliates – How does affiliate marketing work Affiliates are persons or organizations that are attached to or connected to a merchant for whom they market products and services. In simple language, affiliate marketing is a type of promotion where you earn a commission from every product you promote and is purchased. How you ask? Well, affiliate marketing is more than what people…Read More
Analysis – for Web Analytics Analysis is a macro and micro market assessment tool that provides businesses with data about different metrics. For web analytics, these metrics typically include conversions, number of sessions, bounce rates and so on. Analysis also involves reviewing political, economic and market factors likely to affect the normal functioning of an industry. Learn how to build…Read More
Analysis Tools Just like the best carpenter in the world couldn’t build a house without a hammer, the best analysts can’t give you good advice without the proper data analysis tools. Luckily there are a plethora of tools out there (and I do mean that literally). One of the most popular ones is Google Analytics (and a…Read More
Analytics – What data does analytics provide? Analytics is one of the most useful and powerful tools to monitor website traffic. It provides detailed information about who is visiting a website, how they got there, what they search for, how much time do they spend on the site and much more. Advertisers and marketing managers can use analytics to determine the success…Read More
API – What is an API Application programming interface, or API, is a set of rules that specify how certain software applications interact with each other. They provide the building blocks of software components so programmers can put them together without having to start from the beginning. APIs can be used by programmers to streamline processes and enhance features and functionality…Read More
Attribution modeling – Attribution Model Marketing Attribution modeling is the set of rules that regulate the way credit for conversions is attributed to different stages in a conversion path. For example, First Interaction attribution allocates 100% credit to the digital marketing channel that started the customer on the conversion path. Last Interaction attribution allocates 100% credit to all final clicks that…Read More
Banner Optimization for the Web – Design a Catchy Banner Banner optimization is the process of studying, evaluating and choosing the best banners that would drive qualified traffic to a website from a search engine. Banner optimization is an excellent way to drive traffic to a website. It also makes it easy for you to track your ads and determine their effectiveness with metrics like number…Read More
Behavioral Targeting – What data is collected in behavioral targeting? Behavioral targeting is a technique in advertising, whereby an ad is placed in a specific online location based on the behavior of the users who spend time at that location. This tool is primarily used by advertisers and marketing managers in order to improve the effectiveness of their ads. Learn how irrational behavior can increase…Read More
Bounce Rate – Website Bounce Rate Bounce Rate is the percentage of visitors who enter a website and leave without viewing any of its inner pages. The statistic serves as a good indicator of how effective a website is at encouraging its audience to browse beyond the landing page. Learn from these ten landing page examples to decrease your bounce rate. A…Read More
Browser Compatibility – Why is compatibility important Browser Compatibility is the manner in which a web page looks in different web browsers. Different browsers read the website code differently. In other words, Chrome will render a website Differently than FireFox or Internet Explorer will. It is important to ensure that your website is compatible across different browsers because not all people use the same browser. The major browsers…Read More
Content – How to get quality content on your website Content is one of the most valuable ways for a website to remain relevant, encourage user interaction and increase your conversions. It is a key part of search engine optimization (SEO), and is critical for any site that wishes to attract new visitors and grow. However “content is king” for a good reason. It is…Read More
Conversion Action – For Conversion Rate Optimization A Conversion Action is a measurable action that you want users to take. Example of conversion actions are creating an account in your site, signing up for an email newsletter, making a purchase, downloading your app, etc. Some of these are micro-events that slowly bring users into your brand, thus allowing visitors to keep moving towards your…Read More
Conversion Funnel – how to create a converting funnel Conversion Funnel is the path a website visitor follows before making a purchase. This could start from online search or banners, to navigating through the website and lastly converting into a customer. The funnel metaphor is used to describe the decrease in numbers that takes place at every step of that process. A typical funnel involves…Read More
Conversion Optimization Conversion Optimization refers to the method of creating a landing page experience for a website visitor with the goal of growing the percentage of visitors who end up being customers. It can also be seen as the process of increasing website sales and leads. Think you know all about conversion optimization? Do you know these 5…Read More
Conversion Rate – Website Conversion Optimization Conversion Rate is the measure at which users complete your desired action (conversions) on your website. It is calculated by dividing the number of conversions by the number of visits to your website. Your conversions are defined by the number of people who did whatever you defined as a goal, like downloading your product, signing up for a…Read More
Cookie – How to delete cookies A cookie is a small data piece that is sent from a site and stored in your web browser when you visit that site. Each time you load that website, the cookie is sent back to the server by the browser to notify that site of your previous visit. Even though they do not install…Read More
CPA – How to lower your CPA Also called Cost per Action or Cost Per Acquisition, CPA is a pricing model for online advertising whereby advertisers pay for a specified action like a click, impression, newsletter sign-up, registration, double sale or opt-in, etc. Many advertisers, especially direct response ones, prefer CPA when buying online advertising because they only pay when their…Read More
CPC – pros and cons CPC , or cost per click, is an online advertising model that is used to direct online traffic to a website. Here, advertisers put their ads on websites and search engines, and only pay for these ads when they are clicked on. The cost paid per click depends on a few factors, such as the…Read More
CPL – why use it Also known as cost per lead, CPL is a pricing model for online advertising where advertisers will pay for every customer that fills out a lead or sign-up form. In CPL campaigns, advertisers can also pay for contact information of targeted consumers who show interest in their service or product. They are mostly used by…Read More
CPM – all you need to know about CPM CPM is the cost per 1,000 views of an advertisement. It is a measurement commonly used in television, radio, online advertising, out-of-home advertising, magazine and newspaper. In marketing, it is used more to get people to recognise and understand a brand instead of getting immediate conversions. You can improve ad visibility and have a higher…Read More
CTA – call to action CTA (call to action) refers to buttons on a website that are meant to persuade users to click on them in order to continue down the conversion funnel. Its main goal is an interaction (that could be a click or even a scan in the case of a QR code). Its success can be measured…Read More
CTR – How to Increase Your CTR CTR (click through rate) is used to measure the number of users that have clicked on a particular link. This measure of effectiveness is common in online advertising campaigns and email campaigns. Its purpose is it to capture the initial response of a customer to a website. The most common use of CTR is when measuring an ads success…Read More
Custom Variables – how to use them These are pair tags that can be inserted in tracking code for the purpose of adjusting and customizing your Google Analytics tracking. They make it possible for you to define extra segments to apply to your users other than those provided by default by Google Analytics. By using custom variables you can store various values…Read More
Data Data is absolutely essential for making decisions. Data can tell you who your most valuable customers are, it can tell you what your best selling product is, and it can tell you whether your marketing is worth it. Without data we are running blind, however not all data is meaningful. One of the easiest ways…Read More
Email marketing – how it benefits conversions Email marketing is direct marketing to people through email. These marketing emails can include targeted advertisements, newsletters, promotions and coupons, product information, products of interest, upcoming events, and more. Any email sent to someone in the hopes of gaining him or her as a client or customer, is referred to as email marketing. See how…Read More
Emotional targeting – how does it benefit conversions Emotional targeting is when a marketer communicates to the target market using powerful emotional triggers. Emotional targeting takes place on two levels; It is about understanding audience’s emotional triggers and then implementing your insights in your website. First, you need to investigate and understand which emotional triggers will affect your target audience in the right…Read More
Engagement – engagement marketing tips Engagement is a strategy used in marketing that reaches customers directly and encourages and invites consumers to participate and take action in a website. The notion behind engagement is that engaged customers will be long-term consumers, who commit more conversions, for a longer period of time. It also encourages customer loyalty and public interaction through word-of-mouth. Learn how…Read More
Enhanced Ecommerce Reports Enhanced Ecommerce Reports (EER) is a feature available in the Universal Analytics version of Google Analytics. EER allows for using GA to track many more features than just regular Ecommerce reports, including the ability to measure refunds. By using EER you can gain a more accurate understanding of how your company is doing precisely. It’s a very good…Read More
event tracking Event tracking is a method that is available in Google Analytics. It lets you record user interactions with various web elements like a menu system driven by Flash. You can do this by attaching a piece of code to an element in the website. When you do so, all activity on that element will be displayed…Read More
Exit Popup – Website Exit Intent An exit popup is a message that displays to users as they are attempting to navigate away from your site. The most common use for an exit pop is to show a message explaining why users shouldn’t leave the site. For example, when a user decides to leave, a pop-up will show a design, text,…Read More
Experiment A marketing experiment is a technique used in marketing that has been designed to test a particular consumer market section with new services, products or branding before having a large campaign plan. It is a good method used to maximize revenues by acquiring new customers who will also be engaged with and loyal to your…Read More
Flow – How to Optimize Your Flow Flow is the way in which your users move through your marketing funnel. Online marketers need to make sure that the flows they have created allow their users to navigate through their funnel with ease and efficiency. They should make sure there are no bugs involved in the flow, because if they don’t, then the…Read More
Flow visualization – what can you learn from it Flow visualization is a graphic that tracks the actual pathways that a person has taken through the funnel. The graphic even includes where and when they left the funnel assuming they did not complete a purchase. These are helpful to determine the place of exit as well as the reason for the exit, so that…Read More
Form optimization Registration form optimization is used as a way of ensuring that more people fill out your registration forms than currently do. There are many ways to increase your form conversion metrics, starting by understanding that the form is one of the most important parts of your funnel. It is extremely important to constantly test it…Read More
Funnel – how to optimize your funnel A funnel (also known as a marketing or a purchase funnel) outlines the journey a customer takes before completing a purchase. St. Elmo Lewis created a model to describe the funnel process and called it Aida, which stands for awareness, interest, desire, and action. Awareness, the first part of the marketing funnel model, describes the…Read More
Gamification – Benefits of gamification Gamification is the application of gaming techniques and concepts to non-gaming activities. Gamification is increasingly used by marketers in efforts to increase conversion rates and boost sales. Learn more about decision making and how we used emotional triggers to increase conversions by 78%. Benefits of gamification Influence – gamification can give you a level of influence over…Read More
Goal funnels – how to build and optimize goal funnels A goal funnel is a series of web pages that lead up to a goal. Google analytics offers goal funnel visualization reports. These are extremely beneficial when analyzing your funnels because it saves time and takes away the majority of the labor involved. Read more about goal funnels in our 5 fatal AB test mistakes…Read More
Goals – how goals help marketers Some common marketing goals include an increase in sales or downloads, or an increase in subscribers to your newsletters or other services you offer. Some other common marketing goals include gaining more traffic or gaining a better reputation for your business. Having goals and tracking them helps to ensure your business is making progress and…Read More
Heatmaps Heatmaps are used to determine what consumers see on their screen so as to ensure marketing effectiveness. It is seen as a unique method that objectively measures customer’s attention and impulsive responses to advertising. Instead of asking consumers to describe their cognitive engagements or recall reactions, heatmaps make it possible for you to see that…Read More
Mobile Site A mobile site is a version of your webpage optimized for Mobile Traffic. Does this mean it is simply another version of your regular site made to fit a smaller screen? No! Mobile users have different priorities and operating methods than desktop users. For example, a Mobile user is much more likely to call as…Read More
Personalization – Methods used to personalize Using technology to differentiate online visitors and potential customers is called personalization. An example is when a website displays different information for each individual, tailored to his or her interests. Learn how to how increase your revenue with Maslow’s hierarchy of needs. How personalization works A website gathers information from its visitors by tracking the…Read More
Pop Up – How a Pop Up Works A pop up is a webpage that opens up in a smaller sized window. There are many good reasons for website owners to include pop-ups within their sites; Website owners often use popups to serve as a type of advertisement to showcase their products and potentially generate more purchases from their visitors. Popups are also…Read More
PPC – How the PPC model works PPC stands for pay per click. This term is used widely in the internet marketing world. Pay per click is an internet marketing advertising program where an advertiser places their advertisements on another website, and pays the website owner every time a visitor clicks on their ad. The actual cost per click is the amount…Read More
Psycho-emotional profiles – how to use them in marketing campaigns A psycho-emotional profile is the collection of information about a person’s emotional characteristics, personality, behavior, and interests to gain a better understanding of why a person behaves a certain way. Criminal investigators use this practice to gain a better understanding of what is going on in the mind of a particular criminal, and advertisers use…Read More
Purchase – what factors influence purchasing Getting your customers to purchase. This is the art . There are four major objectives for purchasing. Maintain the value of the company’s product. Minimize cash held up in inventory. Maintain the flow of inputs and outputs. Strengthen the competitive edge of the company. Organizations and companies make use of models to maximize the value…Read More
QA – How to create a QA plan This is an abbreviation used for quality assurance. This is a mechanism used by companies and businesses to prevent damage or defects in manufactured products. It involves testing your product before selling it to customers. Learn how to QA your UX designs. Where is QA used? QA is used to avoid issues when delivering services…Read More
Real Time Reporting – benefits of real time reporting Real time reporting is recording and reporting an event at the moment it occurs. In the past, most companies gathered their financial data reports during quarterly or monthly intervals, but with real time reporting, companies can now view and access their financial and other data right as it is happening – in real time! Instant…Read More
Registration Form – What registration forms are used for A registration form is a list of fields that a user will input data into and submit to a company or individual. There are many reasons why you would want a person to fill out a registration form. Companies use registration forms to sign up customers for subscriptions, services, or other programs or plans. Registration…Read More
Responsive design This is a web designing approach through which websites are made using flexible layouts, cascade-style sheet media queries, as well as flexible images. The goal of using responsive design is to build sites that adapt to the screen size of the internet gadget used to view the web page. Read our complete guide to mobile optimization.…Read More
Retargeting – How retargeting works Retargeting uses cookies to track users’ history and past searches and contact them later with related offers and advertisements. Retargeting allows getting back visitors attention and interest. This in turn, helps website owners to regain connections with those visitors who may not have stayed on their website very long or those who didn’t complete a checkout…Read More
ROI – Methods to Determine ROI ROI stands for return on investment. The return on investment measures or compares the benefit of an investment to what you would have without making that investment. ROI is expressed as a percentage. ROI includes your profits from your business, which is the amount of money you have left after expenses. One way to calculate…Read More
Search – How Search Engines Work Search is the process of looking for and discovering websites, videos, news or images online, based on a particular phrase of words or keywords used. You must use a search engine to perform a search. A user will type the keyword into engines such as Google, Yahoo, or Bing and after pressing enter, the search…Read More
Segmenting users Segmenting users is the process of separating customers into similar groups usually based on geographical, psycho graphical, behavioral and demographic variables, such as location, age, sex, interests, socio economic status and spending habits. Learn more about segmentation here. This process is used by companies to better target specific customer groups and perfect their marketing efforts. The marketers direct different marketing…Read More
SEO – What is SEO? SEO stands for search engine optimization and it defines the process of helping your website become more visible to search engines and rank higher among the SERPS. The higher up on the search engine result pages you website is listed, the more likely your customers or end-users will choose to click on your site to view your information and…Read More
SERP – What is SERPS? SERPS, or Search engine results page, is a web page that displays a list of results returned by a search engine based on a particular search query that a user has entered. For example, if you type the search query, “dog training tips” into a search engine, such as Google, Bing or Yahoo, the page that you are…Read More
Social Logins Social logins are buttons produced by social media platforms such as Facebook, twitter and Linkedin that allow users to login to your website using their already made profile with the press of a single button. Using social logins can be an advantage because it lowers the barrier of entry, if they’re already logged in to…Read More
