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When people venture into AB testing they have a set agenda, like increasing registrations or downloads for example. All efforts are dedicated to increasing that one KPI and running different AB tests to improve it. For me, conversion optimization has always been about more than just optimizing that one KPI. It’s about running meaningful tests…
I recently got back from speaking at Optimizely’s event Opticon in San Francisco which had some really interesting and valuable content going on and some really cool speakers (not referring to myself!). One thing that kept coming up on all sessions and appeared to be on everyone’s agenda was how to get ideas for tests.…
We oftentimes find that our clients haphazardly choose images for their websites; they don’t feel like putting too much energy into the process. For us, a lot more work should be involved. With an ecommerce client that operates an online watch store, we were able to increase overall purchases by 220% just by choosing the…
Earlier this year we discussed the importance of creating a mobile optimization strategy rather than just going responsive. Though responsive design is better than having your visitors pinch and zoom, assuming that consumers use desktop devices the same way they use mobile devices is fundamentally wrong. Consumers use their mobile devices for connectivity and quick…
Ever wondered how an internet giant like Facebook does conversion optimization? Well, read on! Last week I published a post about competitors analysis for conversion optimization in which I discussed looking to internet giants to see how they do it. In this post be examining some of Facebook’s earliest landing pages and end by looking…
Do you know the answers to these questions about your customers? What is their greatest dream in life? What upsets them or makes them happy? What are their values and fears? What are their hobbies? The foundation of marketing is the process of identifying, meeting, and satisfying customer wants and needs. In order to meet…
“Why can’t we have that form on our landing page? If Big Burger has it on theirs, it must increase conversions!” This is what Alice, the boss over at Nice Burger, said to her team about a competitor’s landing page. She admired her competitor’s business and wished to emulate it. (Source: Good Burger) Read more:…
You are about fill out a long and detailed web form that will allow you to check out and order the book that you were looking for. You realized that some of the fields on the form don’t really want to cooperate with you. Yes, you entered your zip code correctly, but maybe you should…
