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How many times have you been enticed into buying a quirky table lamp online that looked and sounded so good that you simply could not resist yourself from adding it to your shopping cart online? How many times do you check the product specs when ordering a gadget online? If you pause to think about…
How Web Page Design Can Enhance Your Business Operation Businesses can underestimate the ability of responsive web design to convert leads, increase user engagement, and ultimately create more sales in their e-commerce stores. Optimizing your website for ecommerce ultimately makes it easier for your customers to make purchases, and can even inspire brand loyalty. Ecommerce…
Landing pages are not a new phenomenon. In essence, a billboard is a landing page. It is designed to bring new clients to a specific business. But the online billboards are much smarter since they have interaction. Any page where visitors land on your site is a landing page! If you want to increase traffic…
Logic, discounted prices, good quality at cheap rates are some tricks that you often use to sell your product. It might help to an extent, but it is doomed to backfire as such tricks do not yield long-term customer loyalty. Research backs this as well. It suggests that marketing that stands on the pillars of…
Maximizing the number of sales you make is a fundamental part of running a store. This applies to online businesses just as much as brick and mortar ones. If you have an eCommerce website, boosting a website’s eCommerce conversion rate is something that’s definitely in your best interest. What conversion rate should I aim for?…
This is a guest post by Sheryl Davis. Sheryl is a digital marketer at Glew, an ecommerce analytics software provider, where she focuses on helping online stores understand and act on their data. Are you frustrated with your conversion rate even when traffic to your storefront is up? Are you asking yourself why more visitors aren’t…
Google AMP Project is a very hot topic in these days. Today I’m going to show you how to implement Google Analytics (or “AMP Analytics”) in your website, and how to install it through Google Tag Manager. Before we get started, here is a list of topics we will be discussing: What is AMP Setting…
Most of the time when we think about optimizing our branding method, we tend to be focused on our SEO keywords, content, headlines, images, colors and CTA buttons. All of these are highly important, but in this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase…
