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One of the most common best practices marketers love giving out is adding social login buttons to speed up signup processes, optimize their registration forms, and increase conversion rates. However, do best practices work for everyone? In this post I take on social login – is this the right choice for you? First thing’s first…
There are so many reasons you would want someone to register for your site. Whether you have an e-commerce site and want to get users’ emails for your abandoned cart and email marketing blasts or you planned a webinar and want people to sign up through your landing page - you want those users to…
Last month we completed our first round of optimization with Piktochart. For those of you not familiar with the product (you should check them out), Piktochart is one of the top infographic tools in the world. With hundreds of creative templates, it allows marketers without design experience to create productive, professional infographics in minutes. We’ve…
Email marketing is an essential part for every conversion optimization strategy. It has long been used to reduce cart abandonment, increase returning customers and of course build and maintain a relationship with customers. Email marketing also has a large return of investment and over 86% of subscribers say they find them useful. In fact, the…
When I take a look at data from a website for the first time, it’s with a specific goal in mind. Usually that goal is improving conversions: increasing the number of people who buy a product, make a phone call, or leave their contact information. The thing I look for most is anomalies.. Did they have…
I’ve been trying to explain my job to the people in my life, and to clients who know they need conversion optimization, but don’t quite have a grasp of what it really means. Metaphors and similes are a great way to introduce someone to a topic they are unfamiliar with – by comparing it to…
Have you ever read a book that made you cry or laugh out loud? Although you are reading words on a page, they can bring about strong emotions in you as they paint pictures in your imagination. Words are a powerful tool that stirs emotions and can directly increase conversions. We can feel the impact…
When people venture into AB testing they have a set agenda, like increasing registrations or downloads for example. All efforts are dedicated to increasing that one KPI and running different AB tests to improve it. For me, conversion optimization has always been about more than just optimizing that one KPI. It’s about running meaningful tests…