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An Ikea advertisement shows a mother and son (about 9 or 10 years old) going into an Ikea store where the son seems to expertly choose furniture pieces. They eventually make their purchase, load the furniture in the truck, and in the next scene, a young gentleman is seen telling his mother, “Mum, I’m only…
If you already have an e-commerce website, you know the importance of your product pages. The real magic of the purchase happens there, and eventually, no matter how much energy you put in promoting your home page or maybe well-built blog posts – your product page will either “close the deal” or not. In my opinion,…
In this day and age of online retail, more and more people are heading to the internet to buy the things they need. However, problems with online selling, such as shopping cart abandonment (which reached an all-time high at 72%), are real threats to your business. And since ecommerce is becoming so popular, everyone is…
One of the first things that comes to your mind when you look at Google Analytics reports is the information you should be focused on, and how this data can help you to improve your business. From the moment your account is set up, Google Analytics starts to capture and display a lot of data.…
It doesn’t matter how many years of product management you’ve got under your belt, when it comes to defining pricing strategies for your product, you’ll always face unsolvable dilemmas. I’m sure that you’ve come across some of the dilemmas mentioned below: My product is awesome. Should I charge more than my competitors for it? My…
It all started when I wanted to buy a new Mac. I went into a store, checked a few models and decided on the new Macbook Pro. I got an attractive offer and yet I still wanted to check the price at the official store, where I saw the exact same model but at a…
Due to a lack that I noticed of truly “technical PPC posts” on different blogs and websites, I decided to share five of the optimization processes that I go through with AdWords accounts, which in the vast majority of cases lead to significant improvements in performance over time. The following 5 processes that I’m going…
One of the best ways to expand one’s horizons in the digital world is to attend conferences. While the internet allows us to connect to people from all over the world, nothing can beat face to face interaction and learning directly from the experts in the field. And when learning from the best, one can’t…