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We don’t like to think of ourselves as irrational creatures. We may think we’re being rational while making decisions and are considering all the options objectively, but science keeps proving us wrong again and again. Tversky, & Kahneman have demonstrated several ways in which human judgment and decisions differ from the rational choice theory, meaning: our…
In my previous post I started discussing emotional conversion optimization and its value in increasing revenue. Following the questions and requests I received from the convention I decided to present one of our case studies and explain step by step how using emotional triggers can increase your revenue extremely. As you know, we were discussing…
The post’s headline is its most important element. That’s a fact. If your title isn’t interesting people won’t click on it and then, no matter how amazing your last in-depth research is or how valuable your step-by-step guide to customer acquisition is for marketers, no one will click on your link to read it. There…
About a month ago I gave a speech about emotional conversion optimization at the Nextcase convention. The purpose of the talk was to introduce marketers to the term of emotional targeting and get them considering their users feelings and triggers. I then received many questions and requests for additional user cases and explanation on emotional…
Have you ever thought about the effect the color of your landing page has on your visitors? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to convince our site visitors to stay and convert. Our brain processes images and colors much quicker…
A while back we discussed “Anchoring” the emotional trigger used by Steve Jobs, that increases conversion rates time after time and helped sell millions of iPads. Similar to Anchoring, there are many other psychological triggers that affect our decision making process we aren’t aware of. The one we’ll discuss today is Loss Aversion, “discovered” by…
In one of my recent posts I discussed the fact that 90% of our decision-making in life is irrational and that marketers could use this fact to benefit their marketing efforts. Why am I telling you all this again? Because Evan Spiegel (Snapchat’s CEO) just acted as a live case study to prove it. 23…
Choosing the right place to start your optimization process is a super important decision. With so many conversion strategies and methods out there it’s hard to know where to start and how. Where to start: It is customary to divide the user flow into Upper funnel (i.e banners, landing pages, lead generation) and lower funnel…