Category Archive for "Conversion Optimization Blog"

In The Spotlight: Adobe’s Landing Page

If you have ever created a landing page for your site, you probably know there are some basic guidelines to follow in order to create a truly converting landing page (some landing pages tips). The landing page is one of the first parts in the funnel in which users convert from and so it is…

5 Fatal AB Test Mistakes You Must Avoid

Running an AB test correctly is extremely important. Each change you make can alter the results drastically and have an impact on your data analysis and completely change your next steps. A live example: Last year I decided to run an “AB test” and see what cats prefer: sitting in a plate or a box.…

Increase your revenue by applying 1 psychological trigger

A typical conversation I have with clients on a weekly basis: Me: “These are your landing pages (checkout pages or pricing pages or mobile pages etc.), the emotional triggers we used are…” Client: “Hold on, where are all our features? Why don’t you have all our propositions and options showing? How will the customer know…

6 Emotional Steps that Increased Ecommerce Revenues in 30 days

Fact: In 2013, 50% of potential customers online abandoned the checkout page without completing their purchase. (tweet this) (more facts) The bottom line: In less than 1 month, a top fashion ecommerce site increased its revenues by 86% and their average revenue per visit by 117%. What: Conversioner teamed up with one of the top…

The irrational behavior that Increases conversion Instantly

Our decisions in life are irrational. Bold statement to make, and hard on most people to accept, but it’s true. Half the time we have no idea what we want, and when we do it’s mostly to do with our surrounding environment and different cognitive biases. If you’ve been following the blog you’ll know we…

Meet conversioner around the world!

Come meet conversioner around the world – get to know our team, our work and win some gifts! In the summer of 2014 we’ll be participating in a few worldwide events and we’d love to meet you there. Looking for a job? We’re growing and looking for SEO managers, PPC managers, Designers, developers and more…

10 browser shortcuts to increase conversion & decrease time waste

Every marketer knows how browser shortcuts are great time savers as they speed up your activities. only browser shortcuts can do a lot more than just save time, they can help increase conversion optimization and more importantly help QA your landing page optimization process quickly and simply. before we start, are you up for a…

Simple Neuromarketing Hacks That Increased Revenue by 65% In The First Round

We’ve just finished our first round of tests with one of our new partners & have interesting results that can help in your next optimization test. The product enables customers to design & personalize their own invitations, greeting cards, slideshows and more. As a photo service, they allow  to quickly turn life’s moments into magical…