Author Archive

Enhancing the Digital Experience on Mobile

Following conversioner’s latest mobile optimization guide and article: Responsive design is NOT a mobile optimization strategy, we continue to talk about the digital experience on mobile. In his latest webinar, Ian Everdell shared his knowledge on how to take advantage of the different experiences of the ever growing mobile population. To fully understand how to…

Announcing: The Complete Mobile Optimization Guide

It is my great pleasure to announce the release of Conversioner’s first mobile optimization guide. A recent study by Millward Brown showed that in average, consumers use 2.6 devices online to convert (tweet this). This stat demonstrates the importance of understanding user behavior and emotions- why do consumers use different  devices to convert? because different…

CTA buttons: Best practices and tips for higher conversion

The call to action button is one of the most important elements of your conversion optimization funnel. Designing high converting call to action buttons requires planning; In this post we’ll cover important information about CTA buttons, check out different landing pages and their call to action buttons & learn how to optimize them for better…

Responsive Design is NOT a Mobile Optimization Strategy

Conversations on whether to build a responsive site or create dedicated landing pages are everywhere right now. Mobile traffic is rising and while marketers are trying to figure out which is the best way to address and test mobile visitors there are a few interesting statistics that can help path the way to higher mobile…

Customer retention: Increase your profits by 95%

In average it costs 5 times more to acquire new customers than it does to keep current customers (Lee Resource Inc.). The most interesting stat that can been seen in the past 3 years is that existing customers tend to spend much more than new ones and if that isn’t enough to get you ‘wowing’…

conversion optimization: is the whole really greater than than the sum of its parts?

Did you notice anything unusual about the title of this post? Did you notice the word “THAN” repeats itself? If you didn’t, you’re not alone. Many people miss this repetition thanks to the law of experience – a principle in gestalt psychology that suggests that people use prior knowledge in order to understand certain elements,…

Doing Video Conversion Optimization the Right Way

On-site product videos are clearly making a significant impact in increasing the overall customer experience across all ecommerce channels. Likewise, product videos are an integral component in generating more sales and boosting conversion rates. Incorporating an effective product video needs careful implementation on testing specific core elements aimed at yielding an optimal performance and increasing…

How To Turn Unsatisfied Users into Loyal Customers

No one likes to hear bad things about themselves. Same goes to getting negative feedback from the users of your product. Can you enjoy talking with somebody who starts the conversation by telling you how bad your product is? No. But still, this is the conversation you should really want to get involved in. Just…

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