Author Archive

How to Convert more Customers Using 4 Basic Personality Types

It started in ancient greece. Developing different medical theories, Hippocrates searched and identified 4 basic personalities that affect human personality traits and behaviors. These are commonly referred to as the Four Temperaments. For Hippocrates, the four temperaments had to do with culture, health and understanding the reasons for different behaviors among mankinds. By categorising his…

How to #thedress your Growth Strategy

By now you’ve probably been asked about this dress a few hundred times. What started as a simple question on Tumblr has turned into a worldwide debate. One random image of a dress has managed to get everyone confused. Thousands of people, looking at the exact same image, see it differently. Either as a blue…

3 Questions Marketers Must Ask Themselves Everyday

Having a great product with fantastic features and competitive pricing is great. But customers don’t care about you, how successful you are, your features or even what you’re selling. Customers care about themselves, and what’s in it for them. In fact, the majority of customers don’t remember where they bought a product or how much…

7 Tactics That Increased Ecommerce Conversion Rate by 550%

Ecommerce optimization is a constant challenge of finding the right starting point, tracking and understanding the results. That is why when we set out to work with WallMonkeys we had a clear path in mind: identifying the consumer, optimizing user experience, designing a flow that suited our consumer and ultimately increasing revenues. Ecommerce Optimization –…

26 Pricing Page Examples and Best Practices

There are many elements to take into account when creating a pricing page. From strategy to messaging and finally the design, each element has an active and important role in converting visitors into paying customers. Below I have divided the building of a pricing page into 2 main categories: The strategy and the design. Each…

Top 2014 Conversion Optimization Statistics (Infographic)

It’s that time of the year again when everyone rushes to sum up the year and plan for the next. So these past few weeks we’ve been working on getting as many numbers as possible to understand the current conversion optimization statistics. Understanding what marketers are doing, how shoppers are behaving, what devices people are…

5 Ways to Boost Conversion Rates Using Email Marketing

The large penetration of smartphones has made email (and email marketing) a present and useful part of our lives, even better than instant messaging or SMS. Here are a few interesting statistics about email usage that demonstrate how important and prominent this form of communication has become in our lives: In 2013 there were over…

42 Mobile Landing Page Optimization Tips

We’ve all heard the phrase “you only have one chance to make a first impression”, this is even more true when it comes to mobile landing pages. At the most basic level a landing page is the first interaction a customer will have with your website.  Getting that first impression right is critical.  Earlier this…

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